Tag Archives: Writing Skills

Sales Letter Writing: Tips On How To Be A Better Writer

Successful internet marketers were able to reach their high profit goals because they worked hard for it. There is no true get rich quick scheme, and the closest that you can get to it is by earning a few hundreds or thousands of dollars using shady techniques that will not last long. Either the search engines eventually find out about it and get you penalized or that technique easily becomes obsolete. The true road to online business success is perseverance, a good product or service to offer your customers, and often, a well written sales letter. Just ask Yanik Silver and all the other similarly successful internet marketers and they will surely agree to these qualities.

That is why it is important that you will be able to create a convincing and effective sales copy. You need one that will actually result to a high conversion percentage and not just to inform your customer about your service or product. Because if your letter does the latter, then it is not a sales copy but more of a typical advertisement. And that is the difference between an ad and a sales letter. A sales copy always has a call to action and it should focus more on the benefits and not just on the features of the product.

But there is more to sales letter writing that has been mentioned already. The following are some tips that you can follow to help improve your writing skills.

Brush up on your grammar.

Many people tend to disregard the importance of good grammar, but in writing sales letters, all the more that you should practice it. From the right subject and verb agreement to correct spelling, all of these contribute to adding a sense of reputation to your sales copy and to yourself as well. The problem with many internet marketers, they do not value the power of good grammar. To them as long as they can put together words into sentences and then sentences into paragraphs, then they are all good to go. If you want an effective sales letter, you need to write it perfectly. If you cannot do it right, at least hire a good copywriter for the job.

Get Yourself A Mentor

Many years ago, and perhaps it is still happening today, the best way for a person to learn a craft is by studing under the tutelage of a master craftsman. So if you wanted to be a cook, you study under a great chef. The same goes with writing although it is not anymore practical to spend months and even years to actually work, physically, right beside an accomplished copywriter. This is where home study courses can be most effective. You get to study on your own time and at your own pace.

Get some sales letter templates.

This is one of the quickest approach to improving your sales copy writing. You can get the Instant Sales Letters or similar packages where you are given a variety of sales letters that you can modify, rewrite and adapt to your specific marketing needs. The format of the letter is there you just have to fill in the details. Of course you still have to edit your final letter so that it can be free of grammar errors and that the sentences flow smoothly and convincingly.

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What You Need to Excell in Web Copywriting

Becoming an expert in web copywriting can be very rewarding. This isn’t just because the field can offer you an exciting, challenging and enjoyable career. From a financial standpoint, this area of expertise can also offer great incentives. Copywriters are among the most highly paid professionals online as an expert like Yanik Silver will show you. Keep in mind though that not everyone can excel in it. There are a few requirements you need to fulfill to become an expert at making copies.

Technical knowhow is perhaps the top requisite that you have to meet. This would mean perfect grammar skills and outstanding proofreading abilities. Obviously online copywriting pieces need to be clean and free from bad spelling, grammar errors and typing mistakes. You are expected to be a master of the language and a stickler for small details.

Technical writing skills are not the only abilities you need to possess. If you want to specialize in writing copies for websites or online pages, you may have to acquaint yourself with web content writing. A lot of traditional copywriters do not like the idea of including internet article writing into the sphere of their specialization. The truth though is that many clients prefer to hire writers who can produce both traditional and website specific pieces. This would mean that you have to become familiar with such processes as search engine optimization, keyword placement and article marketing. If you don’t make the extra effort to learn website copywriting, clients may opt for the competition.

Despite the extra skills needed for internet marketing, the other requirements remain the same. To become the top choice in this field, you need to become an expert in persuasion. After all, this is the entire point of making copies. You need to be able to grab the attention of readers, convince them that they need what you are selling and push them to eventually buy or at least attempt to discover more about your item.

Persuasive materials need to be disguised. To sell successfully, your pieces should not be obvious web copywriting pieces. This specific requirement is now even more relevant because people have become immune to common sales spiels. Because there is a need to disguise your intent, you have to be creative in using words, phrases and situations.

In some cases, clients may look for formal degrees and extensive work experience. Having gone to school and having passed an internship may therefore be real feathers on your cap. Keep in mind though that these are not fixed requirements. You can learn the right skills and obtain the experience that you need by using the internet.

Internet copywriting in particular is not difficult to learn. You can read hundreds of copies online to discover patterns or you can read free resources. There is also an option to pay small fees for courses made by experts. When you are done with the learning phase, you can practice what you know by selling products online and profiting from them. When you’ve successfully sold some items, you can use your success as promotional material to get clients.

Copywriters truly move in a challenging but lucrative world. Fortunately, this is not some obscure field of expertise that only very few can master. With a little determination and the right learning tools like Yanik Silver copywriting, you can become good at it too.

Web Copywriting course – web copywriting for the internet by Bob Serling

Web Copywriting