Did you every try online copywriting? For the past few years, it has been a growing field and one that has proven to be profitable for many professional copywriters. Why? It is mainly because of the demand set by Internet marketers for high quality copywriting services.
If you come to think of it, in reality, there’s not much difference when you talk about the traditional print and online copywriting. It is just the medium that sets the difference. There are already set and established best practices that aim to make traditional and online writing easier and more effective. This goes back to the aim of copywriters to convert, which is mainly to encourage readers to purchase the product or take advantage of the service being offered.
It is always known for web copywriters that in order for them to be successful, they have to optimize at least one keyword. That keyword is usually related to the product or service being offered by that site. The only difference lies on the goal of the internet marketer or the copywriter. The main goal in this case is for these keywords to help other people to locate the site, know what the site is about and read the ad or the sales copy afterwards.
A sales page on any website still needs to be found, particularly through the search engines. This is called the organic search because it is free and it comes naturally. So if you are a copywriter, how should you be using your keywords? According to what was mentioned in John Carlton workshop, it’s through the proper placement within the sales page. The most important is to put it in the title tag. Then you should also put it in the H1 tags and also at least a couple of times within the sales copy. You can go for three or more keyword placements if the copy is a long one.
Speaking of a long copy, there is a common practice among copywriters. That is it’s often a better idea to write long sales copy if the product you are selling is a bit expensive, like if it costs a thousand or more in dollars. Why? Simply because people would need a little bit more convincing before they would part with their money. But if you are just selling a product that costs a hundred dollars or less, a short copy is usually more than enough.
Another good approach when you are writing to sell on the web is to take the first person angle. Your writing should sound like it is talking directly to the reader and trying to convince the reader why the product it is selling is the best in the market and why it is worth every cent of its price tag. Because it is the personal kick ass copywriting and friendly approach that can help warm up the prospect into finally considering making a purchase. If you read some good examples of web copywriting, you would notice that those copywriters are applying this technique.
Now you know why web copywriting is important especially for those internet marketers who will need your service. If you believe you have the skills to come up with great sales copies using Simple Writing System, then go ahead and offer your services online. This is the perfect time to do it, just strike while there are a lot of opportunities available for skilled copywriters like you.