Tag Archives: Thousands Of Dollars

Effective Copywriting Tips For Any Business

Do you own a small business that lately has been experiencing a slump in your sales? Maybe you just need some good copywriting tips to help revitalize all of your marketing campaigns. Because any marketing strategy begins with the right copy, and if you or any of your employees cannot come up with such good enough writing, then there is nothing much to expect really from all your other efforts.

The truth of the matter is that you are not enjoying your most profitable year in business. In fact, you may even fear the need to close down in a year or two, if this slump goes on. But how should you turn your business around and back into profitability? Often a good marketing tactic can do this but then you will need to start to come up with all the great ideas that you can, and then translate these into good copy. And that is what copywriting can do for you.

While you can always get the services of a professional copywriter, the thing is it will cost you a lot of money, and money is something you do not have a lot of lately. Because the really effective copywriters can charge you from hundreds to thousands of dollars. Some work per project while some work per hour. Just a little tip here. Go with the per project rate. Some unscrupulous writers would intentionally slow down while doing the job just so they can charge more. If this is not an option for you, you can either be the copywriter or turn to an employee to do it.

There are many tips that you can follow to help improve your writing skills but among the best are the John Carlton copywriting training that you can get either as a seminar attendee or through the copywriting course. Anyway, whichever you choose you will surely come across the need to learn about the features and benefits of the products or services that you are selling. Even more important are the benefits because these are the ones that would get the interest of your customers. That is because many people, even copywriters themselves, tend to forget to mention the benefits of the product.

If you are writing a sales letter, you can determine the length of your letter based on the price of the product you are selling. If your product costs a mere $17 price tag, then you do not need a mile-long sales letter to make the necessary conversion. Of course saying that is a mile is just an exaggeration, but you get my point. The reason behind this is that people will need more time convincing them to pay for something that is expensive, say about a thousand dollar worth of a product, or even a few couple of hundreds than when you are selling something that is just worth a few bucks.

And do not forget, when you are writing marketing or sales copy, it is always a good idea to target the emotions of your customers. For example, if you are writing copy to sell a minivan, take the family approach. That is families can spend more time together when they all go out in that car.Another good copywriting tip is that you should be aiming for the emotions of your potential customers as much as possible. For example, if you are drafting a copy to market a new condominium, write about how families can live there happily and peacefully.

The copywriting tips listed here are just some of the ones that you should be focusing on more often so that you can come up with a really kick ass copywriting. Keep in mind to practice the art of rewriting; to never be satisfied with the first draft.

Related Blogs

    Sales Letter Writing: Tips On How To Be A Better Writer

    Successful internet marketers were able to reach their high profit goals because they worked hard for it. There is no true get rich quick scheme, and the closest that you can get to it is by earning a few hundreds or thousands of dollars using shady techniques that will not last long. Either the search engines eventually find out about it and get you penalized or that technique easily becomes obsolete. The true road to online business success is perseverance, a good product or service to offer your customers, and often, a well written sales letter. Just ask Yanik Silver and all the other similarly successful internet marketers and they will surely agree to these qualities.

    That is why it is important that you will be able to create a convincing and effective sales copy. You need one that will actually result to a high conversion percentage and not just to inform your customer about your service or product. Because if your letter does the latter, then it is not a sales copy but more of a typical advertisement. And that is the difference between an ad and a sales letter. A sales copy always has a call to action and it should focus more on the benefits and not just on the features of the product.

    But there is more to sales letter writing that has been mentioned already. The following are some tips that you can follow to help improve your writing skills.

    Brush up on your grammar.

    Many people tend to disregard the importance of good grammar, but in writing sales letters, all the more that you should practice it. From the right subject and verb agreement to correct spelling, all of these contribute to adding a sense of reputation to your sales copy and to yourself as well. The problem with many internet marketers, they do not value the power of good grammar. To them as long as they can put together words into sentences and then sentences into paragraphs, then they are all good to go. If you want an effective sales letter, you need to write it perfectly. If you cannot do it right, at least hire a good copywriter for the job.

    Get Yourself A Mentor

    Many years ago, and perhaps it is still happening today, the best way for a person to learn a craft is by studing under the tutelage of a master craftsman. So if you wanted to be a cook, you study under a great chef. The same goes with writing although it is not anymore practical to spend months and even years to actually work, physically, right beside an accomplished copywriter. This is where home study courses can be most effective. You get to study on your own time and at your own pace.

    Get some sales letter templates.

    This is one of the quickest approach to improving your sales copy writing. You can get the Instant Sales Letters or similar packages where you are given a variety of sales letters that you can modify, rewrite and adapt to your specific marketing needs. The format of the letter is there you just have to fill in the details. Of course you still have to edit your final letter so that it can be free of grammar errors and that the sentences flow smoothly and convincingly.

    Related Blogs

    Unclaimed Scholarships – Your Source Of Easy College Funding.

    All students have the option to apply for unclaimed scholarships, as these consist of thousands of dollars of grant money. For those who do not know about it, will be surprised to find many weird scholarships where only a few students apply and the competition is practically none. Such sources of money are great for college educational expenses. These scholarships are called unclaimed scholarships because no one usually applies for them.

    These unclaimed scholarships are very simple to know and find about. Anyone can easily find these unclaimed scholarships, and start applying for them at the same time.

    Actually, the M.O. to complete the process for unclaimed scholarships is very complicated and students should apply for it tactfully. Only when you become familiar with unclaimed scholarships, can you apply and start your college life with paid for expenses.

    Now the question is where can we find these and how should we go about and apply for unclaimed scholarships? You can find them in quite a number of ways.

    You should probably start looking for unclaimed scholarships over the internet, as many search engines are available. These search engines and web sites can help you locate the scholarship details and other important information that you are looking for. The keywords like ‘unusual scholarship’ or ‘odd scholarships’ can help you enhance your searching. But this method usually takes a lot of your time and if you have extra time on your hands, you can do it this way.

    Searching the internet for scholarship databases is another important and effective way to find unclaimed scholarships. Search engines over the internet can help you with this task and help you locate the database information.

    Sometimes these web sites also provide feedback if you fill in your profile including skills and hobbies and become a part of their database. This way the web sites can send you the information on unclaimed scholarships directly to you.

    Such databases are very useful for users as they also compile and send you information and list of awards and contests that suit you after checking for your eligibility through your profile.

    You only have one task left and that is to select which scholarships you want to apply for and which suit you. So, apply for them as soon as possible. For some scholarships, you have to apply online.

    Now you know all about unclaimed scholarships. The databases found on the internet will help you in a lot of ways as they are very comprehensive and cover a wide range of details to provide users with the right information.

    James B. Scholaris
    Get additional news on scholarships and unclaimed scholarship money.

    Related Blogs