Tag Archives: seo copywriting

SEO Copywriting – Organize Your Copy For The Best Results

Some people have no idea how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is probably because you have not organized the intentions of the copy you are writing, especially when it comes to thinking of the copy based on what you want to accomplish in SEO.

Your goal is to give your ad or piece of web copy intent. Determine exactly what it is you want your ad online to sell. Are these conversions for membership, giving them a free ebook or directing them to another page. The common goals of creating web pages are anticipating a new product, generate leads, qualify prospects, or simply present yourself as a new provider on the scene.

The trick is to decide on a goal and stick to it. Online copywriting trying to accomplish many goals at once to often send mixed messages to potential customers or consumers. Once you have a mission for your copy of the rest is easy.

The best way to organize your copy is to first think about why you buy your product or service, if you were a customer. Make a list of all your selling points and key benefits and features, then take the trouble to find these characteristics in an inventory keyword too. Decide which benefit or function corresponds best with the intention that you’ve decided on your advertising. Considering these factors in mind is an effective way to find inspiration and prevent the syndrome. Once you’ve developed a headline that the voice both for you and your key benefit in a line that is less than seven words, then the rest of your SEO copywriting is very easy to create.

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Ontological Text Recognition: The New SEO Reality

The old days of  SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The  standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let’s try an example: when searching for “market timing”, a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of “understanding” that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike

Copywriting News Online
http://www.copywriting-tip.com
For copywriting tips and news from around the web SEO copywriting blogs news, press stories and video presentations on copywriting.

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You Too Can Do Effective SEO Content Writing

It does not matter if you are a blogger, a website owner, or a freelance writer because when it comes to writing for the web you certainly need to learn proper SEO content writing. When you do it the right way, you will see your ranking in the search results go up and that you will have higher traffic to your website, all coming from organic search results. So in case you are not familiar with this, I have written the basics for you in this article. You can also look into an SEO training course to help you learn more advanced techniques.

But first things first, why do you need to consider search engine optimization or SEO with your content writing? Simply put it is a great addition to your optimization techniques for your website. It keeps your site fresh, as it is widely known that the search engine spiders love to crawl sites that are frequently updated. That would be a great help for your site to rank better.

There are other more basic things that you must know. For instance, before you proceed with your SEO content writing, it is always a good practice to first conduct a keyword research. What is important is that your keyword should be relevant to the main keyword with which you are optimizing your whole website for. One advice for you with your research is to go after those keywords that have low competition and yet still will give you enough traffic.

When you already have your keyword, the next thing that you should do is to put that keyword in the right places within the copy or the article. The most important section is the title. Next, if you have an article that is around 400 to 500 words, then you can place your keyword thrice within the body of the article. Once in the first paragraph, once in the middle of the article, and once in the last paragraph. Just three times would do the trick. This way your copy would not seem like a spam.

You might ask, what about keyword density? And I would say that you should not worry about it too much when you are doing your SEO writing. As long as you have placed your keywords in the title and thrice within the article then you are all find. Because your aim should not always be to feed the search spiders. After all, it is the human readers who would judge your website, and not just your article, if it is indeed a good read. If not everything else would fall down.

Other good locations for your keyword would be the meta description. While it is considered less important today, it still would not take up much of your time to write one. After all a meta description would be shown in the search results as well. You can also include your keyword in the tags especially if you are writing a blog post.

You can follow these simple suggestions to help improve your SEO content writing. Admittedly, the most tedious part of it would be the keyword research, nevertheless it is very important and you should still do it. If you want professional help with your website, you can look for Melbourne SEO services so your site would rank better.

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