Tag Archives: Sales Letter Writing

How To Improve Your Copywriting Skills

Many people today want to have their own share from the massive income opportunities that internet marketing can give. But a majority of us fail from this endeavor, usually because we tend to disregard the power of having good quality copy on our website. After all it is through our copy or content where our marketing campaign often begin. If we have poor copy, we also get poor results. However, not all of us are as good as Yanik Silver and the other top internet marketers who are skilled enough to create great content for their internet marketing campaign. But the good news is that there are ways to fix this if we are just willing to learn and invest our time.

The first one, improving your copywriting skills, can be both inexpensive and expensive. How is it so? It may not cost you much money to be a better web writer if all that you will do is to download and read free ebooks and tutorials on web copywriting. You may also read various websites and blogs that are dedicated to writing good copy for the web. The only drawback that you can imagine from this method of learning is that it is not organized. All of the information that you are getting are not designed to work together cohesively like how a complete writing course could be.

In case you can afford to pay for it, there are many writing courses being offered by many professional copywriters. Usually these would be a much better option for you because the quality of the course and the amount of informaton and training that these provide are far advanced when compared to the free ebooks on copywriting, which is understandable. Writing courses like the Copywriting Seminar in a Box can help you get started on the right foot and immediately master the basics of writing of great and effective copy. Each lesson is well organized and geared towards easy understanding even for those without any background on copywriting.

Another different approach to learning how to be better with your copywriting skills is through the use of a template. Let us take sales letter writing as an example. You can get a good sales letter template and then base the sales letter that you will be writing on that template. You can use it as your guide so you will know how to better format your letter and what types of words you should be using.

But sometimes, if you are willing to admit it, you are just not that skilled in creating great copy. And since you need that quality copy for your website or internet marketing business, you have to resort to what most other internet marketers do – they hire a professional copywriter. It is often best to do this especially if you are still learning how to be a better copywriter.

So again, if you want to improve your copywriting or internet marketing skills, there are free and paid options for you. But also you should be humble enough to realize for yourself if you need someone else to do the writing part for you.

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Sales Letter Writing: Tips On How To Be A Better Writer

Successful internet marketers were able to reach their high profit goals because they worked hard for it. There is no true get rich quick scheme, and the closest that you can get to it is by earning a few hundreds or thousands of dollars using shady techniques that will not last long. Either the search engines eventually find out about it and get you penalized or that technique easily becomes obsolete. The true road to online business success is perseverance, a good product or service to offer your customers, and often, a well written sales letter. Just ask Yanik Silver and all the other similarly successful internet marketers and they will surely agree to these qualities.

That is why it is important that you will be able to create a convincing and effective sales copy. You need one that will actually result to a high conversion percentage and not just to inform your customer about your service or product. Because if your letter does the latter, then it is not a sales copy but more of a typical advertisement. And that is the difference between an ad and a sales letter. A sales copy always has a call to action and it should focus more on the benefits and not just on the features of the product.

But there is more to sales letter writing that has been mentioned already. The following are some tips that you can follow to help improve your writing skills.

Brush up on your grammar.

Many people tend to disregard the importance of good grammar, but in writing sales letters, all the more that you should practice it. From the right subject and verb agreement to correct spelling, all of these contribute to adding a sense of reputation to your sales copy and to yourself as well. The problem with many internet marketers, they do not value the power of good grammar. To them as long as they can put together words into sentences and then sentences into paragraphs, then they are all good to go. If you want an effective sales letter, you need to write it perfectly. If you cannot do it right, at least hire a good copywriter for the job.

Get Yourself A Mentor

Many years ago, and perhaps it is still happening today, the best way for a person to learn a craft is by studing under the tutelage of a master craftsman. So if you wanted to be a cook, you study under a great chef. The same goes with writing although it is not anymore practical to spend months and even years to actually work, physically, right beside an accomplished copywriter. This is where home study courses can be most effective. You get to study on your own time and at your own pace.

Get some sales letter templates.

This is one of the quickest approach to improving your sales copy writing. You can get the Instant Sales Letters or similar packages where you are given a variety of sales letters that you can modify, rewrite and adapt to your specific marketing needs. The format of the letter is there you just have to fill in the details. Of course you still have to edit your final letter so that it can be free of grammar errors and that the sentences flow smoothly and convincingly.

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Make Sales Copywriting Work to Your Advantage

Not enough attention is paid to sales copywriting in some quarters. This is a definite mistake though and one you shouldn’t commit yourself. Clearly, becoming as good as John Carlton in this particular skill is your passport to making waves with your business online.

Importance of the Written Word

It’s not too hard to inform other individuals that an internet venture is a great way to generate a lot of good cash. It’s another story entirely to make them understand the complexities of maintaining a site. Aside from designing a website, creating content for it and selling items on it, you also need to look into product promotion. This is actually the hardest part of all. This is what sales letter writing hopes to take care of.

A number of marketers do not know that the real cause of their failures is the lack of effective communication. Good websites can have excellent, informative contents that reveal all the details of a product. These sites however can still go down the drain because their contents are not phrased in a way that can attract readers, keep them reading and convince them to buy.

Genuine sales letters don’t reveal every single element of a product. What they do is that they get the initial undivided attention of visitors and convince them to keep on reading until the very end. When an interested reader gets to the end of a sales letter he can become more than just a reader. Good powerful copywriting can convince him to sign up for a subscription, buy a product or convince others to visit your page.

Your Choices

It should be clear now that you can’t underestimate the value of a sales page. What you have to do next is to start making one. The easiest way to do so is to copy or tweak a default template. There are many free templates that you can use. A critical downside to this is that you may be sharing the exact same sales copywriting template with many other internet marketers. If there is already a long line of people who have been using the same template successfully, you may not be able to achieve the same results simply because search engines do not look too kindly at duplicate sales pages.

A better option would be to pay for the services of an expert. There are hundreds of skilled and talented writers out there who can provide outstanding copies. Do bear in mind though that any other kind of writing is vastly different from writing copies. You have to make sure that your writer is an expert specifically in what you need.

Taking Charge of Writing

Dealing even with expert content providers is not always easy. Even with a real specialist on board, you can still get burned when your working styles clash or when your writer is not keen on meeting deadlines. The sensible choice is to try web copywriting yourself. There are now several online tools and educational materials that can set you on the right track. Support forums and communities can offer additional help.

Don’t lose the chance to achieve marketing success. If you want to have a fulfilling and profitable online business, you need to pay attention to the all important sales page. You might want to check John Carlton copywriting for more information on this.

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