Tag Archives: sales copywriting

7 Reminders For Better Search Engine Optimization Copywriting

At first glance, writing for the web seems to be very easy. All copy should be short, direct to the point and with keywords put in the right places. But when your web copy gets too few visitors, that is when you start to think about your own writing skills. Learn these seven search engine optimization copywriting suggestions to help you with your online marketing and soon you’ll be a top copywriter yourself just like John Carlton.

1. Conduct a keyword research before anything else.

The reason why this kind of copywriting is related to search engine optimization is because your aim is for your website, or your client’s website, to get as much traffic from the search engines. This is true the use of keywords and the organic traffic from the search results utilizing these keywords. That is why it is necessary that you do a keyword research first to learn the keywords people use to be able to find your website.

2. Research about your topic.

Doing a market research is important because it gives you a clearer idea about the topic or the market of the product or service you are writing a copy for. John Carlton’s Simple Writing System emphasizes the importance of doing this kind of research before you even start on your copy writing.

3. Write for human readers.

The problem with many SEO copywriters is that they usually just think about the keyword density and keyword placement in their copy than their writing making any real sense at all. You should avoid this bad practice and instead focus on making your copy writing a good read after all.

4. Do not make your copy too long unless it is necessary.

People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

5. Write a title that attracts.

Your title is your first chance in getting the attention of the reader. If it is intriguing and informative enough, it would attract the reader to read the rest of the copy.

6. Keep the promise you made in your title.

Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

7. Aim for a conversion.

The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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    How To Find The Best Copywriting Course

    If you are an Internet marketer then you probably do some copy writing works on your own or you hire someone who can do that for you. However, if you are just starting out, maybe your best option is write all your sales letters and web copy yourself. This can be a hard task especially if you are not really a writer. The good thing is that you can always turn to a copywriting course to help improve your writing skills.

    Because unless you already have a background in web copywriting or sales copywriting, you would be challenged with your first few writing jobs. But if the passion is there then nothing is really impossible. For most of us, we usually only need to be led to the straight path and from there we can do well on our own. And that is why a good education or training is necessary should you be interested in becoming a successful freelance copywriter.

    One effective copywriting course that you can try is the Copywriting Seminar in a Box which has already helped countless number of people become good copywriters. But of course you can always try other courses or programs but you must be very careful in selecting the right one. This is because there are many scammers out there who produce a low quality writing course and then sell it with a high price. Just choose a course that is created and backed by a respectable copywriter or Internet marketer.

    But where can I find the best copywriting courses? This is the next question you would probably ask and the answer lies in a little bit of research on your part. This is because the best copywriting courses out there are mostly the products of the top copywriters. These are the copywriters who are earning huge income through their writing projects and through their training and coaching programs. So make a list of these copywriters and the products or courses they are offering. Find out which one of them suits you the most, especially with his own style of copy writing. This is so that it will be easier for you to learn his copywriting course.

    You can do this by reading blogs and websites of these copywriters. You can start with a blog about Yanik Silver where you can read about the opportunities to improve your copywriting skills. All of them would probably have their own blogs or sites where they regularly share their thoughts and opinions for the world to read and comment on. And although these can be considered as casual writings and not actual work related copywriting, these posts will still give you enough understanding and insight on the capabilities of that writer.

    In addition to these browsing around the sites of these famous copywriters is that you will surely be getting tons of free copywriting tips that you can use in your own freelance works. Although these copywriters are charging for their own writing program or consultations, they are also often generous in giving tips to novice writers.

    You must take your time in finding the right kind of copywriting course that will truly help you become a good copywriter. Since there are many training programs and courses of this kind, you can have the liberty to fully scrutinize each one. After all these are not free and you will be spending time going through with the course.

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