Tag Archives: sales copy writing

How Writing SEO Copy Leads To More Links

Quality content still rules the internet marketing world. That is why writing seo copy is still the most effective method in creating text content for any type of website. This is what most successful internet marketers have relied upon for so many years to help them rank for their chosen keywords. And also, only good content can truly engage visitors to read further on your website and eventually to make a decision, preferably to buy your product or service. Therefore you must make your copy work for you and not just to serve as fillers for your website.

We have constantly heard and read people saying good content is what we would always put on our websites. However to make it very clear, let us define what content means in this context. Web content is the part or element of a website or web page that gives meaning to it. It is the one that sends out a message to the person visiting your website. It can be in the form of the written copy. It can also be a video, showing instructions on how to do something or simply entertaining people. It can also be sounds or pictures.

Now that we are clear with what content is, then let us connect it with link building. What does it have to do with links? As mentioned earlier, content is king and therefore if you are going to create any kind of content, always make sure that it is of high quality. Writing seo copy is essential because such kind of content can attract the interest of other webmasters and people in general. Now when they like your content, it is probable that they will link to it, then they are not only linking to the content, but to your website as a whole. And since it is search engine optimized, it can help rank that web page in the search results.

Therefore it is imperative that you come up with quality content for your site. You can write your web copy yourself, if you are confident enough that you have the skills to do it right. If not, you can always hire a professional writer to do the job for you and you can be sure that you will have an engaging copy on your site. But if you still insist to write it yourself and you are aware that you are not that good a writer, getting into a freelance copywriter course will be a good idea.

1. Write a copy or content that effectively deliver your message to your target market, and make it as interesting as possible. Always remember that it is very easy for people to just hit the back button if they find your web content too boring.

2. Make it concise. This is especially true if you are writing web copy. Do not write paragraphs after paragraphs of text, people always stay away from this kind of copy. People who are looking for information on the web usually just scan a web page. If they immediately see nothing but huge blocks of text, it is very hard to grab their attention and read everything.

3. Do not write a highly complicated content. Use simple words and sentences to get your message across. Avoid using jargon and any other technical terms as these would surely keep a lot of people from reading and understanding your copy.

If you want to push further with your internet marketing and copy writing skills, joining a copywriting course will be among the best investments you will ever make. Learning from a top copywriter is the ideal way to improve your writing skills.

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    Writing SEO Copy Is Good For Your Link Building

    Content will always be king. This has been the major belief of all website copywriters and internet marketers alike. They all adhere to that because it makes perfect sense. This is simply because it is the content of the website that any visitor is truly interested. It is the only part of the whole website that can make anyone stay longer and make that person belief on website’s message or information. This is why writing seo copy is deemed very important. Any website needs a well-written seo copy that can help it rank and be read more by a lot of people.

    We have constantly heard and read people saying good content is what we would always put on our websites. However to make it very clear, let us define what content means in this context. Web content is the part or element of a website or web page that gives meaning to it. It is the one that sends out a message to the person visiting your website. It can be in the form of the written copy. It can also be a video, showing instructions on how to do something or simply entertaining people. It can also be sounds or pictures.

    Now that we are clear with what content is, then let us connect it with link building. What does it have to do with links? As mentioned earlier, content is king and therefore if you are going to create any kind of content, always make sure that it is of high quality. Writing seo copy is essential because such kind of content can attract the interest of other webmasters and people in general. Now when they like your content, it is probable that they will link to it, then they are not only linking to the content, but to your website as a whole. And since it is search engine optimized, it can help rank that web page in the search results.

    Therefore it is important you create good content for your website. And if you think you are not good in doing this, you can always hire somebody else. If your site needs articles, a good copywriter can do the job. And if you need videos, hire a videographer who has experience creating videos for the web. But still if you prefer to do it on your own then you can enroll or purchase a freelance copywriter course. Otherwise, here are some tips and suggestions that can help you get started.

    1. Create a truly engaging content for your visitors to enjoy. Stay away from cliched and boring content that will just waste other people’s time. Always remember that for your website to get as many links as possible, other people must think that it is good. And the way to achieve this is through fresh and exciting content.

    2. Make it short and concise. There is a difference between the two but still the same, it will be to your benefit if you can make your copy short and yet still contain the most important points. Always avoid large blocks of text.

    3. Use only simple words. Do not use jargon as much as possible, unless you are very sure that the only people who will be reading your copy complete understand all the technical terms. Otherwise make your copy fun to read by using easy to understand words and sentences.

    If you want to improve your marketing and copy writing capabilities, it is always a good idea to enroll in a John Carlton workshop. It will help you better understand the world of marketing and how writing good and effective copy can make your online business a success.

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