Tag Archives: Reciprocal Links

Ontological Text Recognition: The New SEO Reality

The old days of  SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The  standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let’s try an example: when searching for “market timing”, a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of “understanding” that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike

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Free Promotion Strategies Absolutely Necessary For Your Website

All online entrepreneurs who have started their new websites have a major problem that keeps worrying them all the time and that is learning free promotion strategies to promote their websites. Since most entrepreneurs start with a low budget they have to rely to a great extent on various free strategies that will generate traffic to their sites. These free strategies listed below are the best and are a boon to not only the low budget entrepreneur but to all online marketers.

Free Promotion by SEO.

The best way to promote your website is by optimizing your content so that it is search engine friendly. Having unique keyword rich content and updating them regularly will attract the search engine spiders frequently to your site. By adopting various seo strategies such as having H1 tags for your title, keyword targeted content and using ALT tags for images you can improve your page rank of your website and generate targeted traffic to your website.

Free Promotion by Writing Articles.

Writing articles is considered to be the easiest and cheapest free website promotion methods available to webmasters to promote their website. It is important that your articles are related to the theme of your website and display your expertise to attract the audience to your website. To get the maximum out of your articles you should submit your articles to the leading article directories where these will be read by a much broader audience. The advantage here is that other webmasters will pick up your articles and publish them in their websites thus promoting your business. You should have your website link in the resource box to enable the reader to visit your website, preferably with a keyword embedded in the link.

Free Promotion by obtaining Reciprocal Links.

Another popular method of obtaining free website promotion is to start a reciprocal linking campaign. Though reciprocal links are not very much in favor with the search engines due to unethical practices by certain webmasters, search engines do appreciate links from quality relevant sites. So to succeed you have to identify relevant high page rank sites and persuade the webmasters to reciprocate your link request. This will ensure a good amount of targeted traffic to your site.

Free Promotion with Social Networking Sites.

Social networking has today developed into a very popular mode of promotion and all webmasters should make the best use of it. Getting started as a social net worker is very easy. First register yourself with these sites, set up a profile add quality, unique relevant content and add links back to your website. This will start generating free traffic to your website immediately.
My Space, Face book, Twitter and Squidoo among others are enormously popular with net workers. The popularity is due to the fact that net workers are able to interact with each other and send instant messages, pictures, videos and also share these with their friends and other net workers. To succeed you have to act tactfully and refrain from spamming.

Free Promotion with Blogs.

Another way of promoting your website is to have a blog. You can either have a blog in your website itself or have an external one. The great advantage is that the blogs are search engine friendly. Search engines love fresh content and visit blogs frequently. By updating frequently with search engine optimized posts and linking them to your website you can ensure a steady stream of free traffic.

Conclusion.

These are free promotion strategies for your website that you simply cannot ignore because they are the best. Success will depend to a great extent on how best these free methods are implemented.

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