Article Marketing could be a incredibly efficient strategy to generate lots of no cost traffic to your site, but it has to be carried out correct. But how to do article promoting correct? In this article, I’ll give you the same tips I share with students of my link building program Let’s begin by creating sure you aren’t making one of these 3 crucial faults when it comes to composing and submitting articles or blog posts to article directories.
1st Mistake –Boring Titles
Writing and submitting content articles can get you a lot of traffic, since the places you submit your content articles to get a lot of traffic. The dilemma is that you’re competing with 1000’s of other content articles for the readers’ attention. Use a boring headline and you’ll lose them right from the beginning.
In case your guide title does not intrigue them, they will skip right over it. It does not matter how they come across it, be it by reading through categories within the directory or discovering it in Google by searching for your keyword, if it isn’t intriguing, they won’t click on it to go through it.
If your main goal is to build powerful backlinks, you also need to make the article interesting. The more people read it, the more will link to it. Read more about how to use articles for link building on my blog.
The Answer
Spend some time crafting an intriguing title. Take a look at magazine covers for inspiration. They do a good job at composing intriguing titles that make you want to read the content. Incorporate phrases like “tips”, “secrets” or “mistakes” like I did in this specific write-up title.
An intriguing title could be the reason why you are reading this right now. Had it been tedious, you would have skipped right through it as well.
Mistake # 2 – Very long Paragraphs and Articles
If your article is too long, your readers will not be reading it all the way through. It’s just to hard to do a lot of reading on a pc screen. Keeping your articles or blog posts short and sweet is really a excellent idea.
Stay way from run-on sentences and long paragraphs at the same time. Those also make the content challenging to go through on the web.
The Answer
Aim to write articles or blog posts that are in between 400 and 500 phrases long. If you have much more to say, just come up with another article and call it “Part Two”.
One more excellent thought is to use shorter sentences and break things up as much as possible. That’s what I’ve tried to accomplish in this write-up with the error / answer format. It breaks the article into several distinct parts.
Having all this added space on the page makes your content much more readable.
Third Mistake – Dull By-Lines
So far we’ve gotten the reader to click through to our write-up and have gotten him or her to really go through it. Eventually the reader will get to your resource box which will contain a hyperlink to your site. Do not craft the same dull thing everybody else does. And whatever you do don’t inform the reader about what you’ve done in your life or any awards you’ve won. Frankly, he’s not that interested in you, just what you’ll be able to do for him.
The Answer
Instead, concentrate on making the article flow into your author by-line. Add a “Call To Action”, telling your prospect what he should do now. Offer him some additional information or invite him to join your list or check out your product. Focus on what’s in it for him.
Article marketing is also great for link building. Here’s how to get the most from article links . Read the post and while you’re there sign up for my free email updates for more information on article and affiliate marketing.
Related Blogs
- Intrigue builds as Cosmopolitan’s grand opening nears | The Vegas Geek. Las Vegas: News, Videos, Travel Deals, Tips
- On Faults – The Redheaded Skeptic
- Hey Hollywood, Google can secure your content · Technology Articles
- That’s Intriguing #36: Copywriters, Authors and Speakers: Are Cliche’s Pulling Down the Quality of Your Content? « Sam Horn – POP! Create the Perfect Pitch, Title and Tagline for Anything
- Review: Jumpstart the World || Bri Meets Books
