Tag Archives: Phrases

Tips To Consider For SEO Article Writing

Undoubtedly, if what you want is greater visibility online, then SEO article writing is what you need the most as most SEO services suggest. This is the kind of writing that makes articles more visible and relevant in the eyes of search engines. Your articles therefore get found by more interested readers. Here are a couple of top tips for SEO writing.

#1- Utilize keywords in the right way.

You need to integrate keywords in some areas of your written material. These words or phrases are what search engines pick up to judge what you’ve written about. Some writers however, easily get tempted to stuff their articles chock full of keywords. These days, this could easily earn you a bad label from search engine robots. Also, if you’re submitting to directories for articles, many of the more reputable ones will reject your work because of the inappropriate use of key phrases.

#2- Don’t put keywords over and above content sense and quality.

You shouldn’t treat SEO content writing as a different brand of writing. Anything that you create for an audience should basically be of high quality. Hence, even if you do have optimization as a top concern, your articles should still be highly useful, relevant and fresh. This objective is sometimes sacrificed because some writers feel the need to incorporate even those keywords that are a bit awkward in structure and sense. If you insist on following the same path, you will risk losing your readership.

#3- Make branding another one of your objectives.

It cannot be said enough that the concept of keyword use can be very consuming. It is important to always remember though that any content that carries your name, company or brand will have an impact on your identity and reputation. Low quality SEO writing will therefore serve no other purpose than destroy the reputation you’ve worked so hard to establish. Keep your reputation clean by concentrating on good writing.

#4- Use articles as only one part of a strategy.

Obviously, providing text content is a very important part of any online venture. This does not suggest though that it is the only effective way to promote something. More and more people are starting to use videos and audio tools for marketing purposes. You should therefore not concentrate too much on pure written content creation. What you should focus on is integrating different strategies.

#5- Choose the right best keywords to use.

Keywords aren’t all made the same. Never choose a key phrase just because everyone else in your niche or market is using it. In fact, the more people use it, the more competitive it is and the more difficult it will be for you to rank on top of search results pages. Choose key phrases to write about that are searched for by a lot of people but don’t have a lot of articles and web pages competing for them.

SEO content writing is not an exact science. Neither is it a very complicated one. The bottom line is that you can optimize articles for keywords so search engines judge your materials to be relevant but you should never optimize too much. In the final analysis, what matters most to both search engines and users is that you provide good information online.

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    New Oxford American Dictionary

    As Oxford’s flagship American dictionary, the New Oxford American Dictionary sets the standard of excellence for lexicography in this country. With more than 350,000 words, phrases, and senses, hundreds of explanatory notes, and more than a thousand illustrations, this dictionary provides the most comprehensive and accurate coverage of American English available.

    The dictionary draws on the two-billion-word Oxford English Corpus and the unrivaled citation files of the world-renowned Oxford English Dictionary to provide the most accurate and richly descriptive picture of American English ever offered in any dictionary. The Third Edition offers a thoroughly updated text, with revisions throughout and approximately 2,000 new words, phrases, and meanings. Many new words relate to fast-moving areas such as computing, technology, current affairs, and ecology, while others have recently entered the popular lexicon. Usage notes have been updated in light of

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    Copywriting Tip – Make Your Event Website Pop With Great Copy

    Once you have created a great website for your event using logos (your parent organization’s and one for the event), color schemes and exciting photography you need to back it up with some great copywriting about the event to really get registrants excited. There are some important considerations when you are writing the information for your event such as the headline, selling your event, providing contact info, adding testimonials, and the general presentation of the information.

    The goal of a great event title is to really pull the potential registrant into your event information and make them hungry for more information. Think about the difference between “Sales Seminar” and “Explode Your Commission Check!” Which seminar would you be more likely to be excited about based on the title alone? Which one has more useful content? The second title not only provides a much greater excitement level about the event, but also gives a clear indication of what you will gain from attending. The phrase ‘commission check’ has much more meaning to a sales person than just the word ‘sales’. It allows them to identify with a tangible benefit to attending your conference. Always consider this when writing your event title.

    It’s important to continue selling the strongest points of your event in the copy and emphasize the points you made in your title. Your event details should also emphasize what attendees will learn at your event and why they should attend. You can even state these clearly by naming sections with these phrases. “What will I learn at this event?” and “Who should attend?” are great section titles which will directly address registrant concerns.

    Your event details page should also provide clear contact information for registrants to get in touch with you if they have questions, concerns or need recommendations and guidance. At the very least you should include an email address this can be your personal address or a custom address like ‘questions@yourdomain.com’. If possible, you should include a phone number, preferably an 800 number. A mailing address and fax number are less important, but can be beneficial especially if you are dealing with a predominantly non-techie audience.

    Providing testimonials about your event from past attendees is another great way to build trust about the quality of your event and get registrants excited about attending. At the end of your event, send out a registrant survey and include an open-ended question that allows attendees to provide feedback on your event. You can then store the best responses in a file for use later in your promotional materials. Personal references from past attendees provide some of the strongest persuasion to new registrants.

    You should also customize the overall format of your information to the audience you are targeting. For example, you could write the event information in the form of a personal letter, a format which might be particularly useful in situations like a franchisee meeting if the letter is written from the President or CEO. Also be sure to make use of the modular nature of web pages. If you create a general info page, a contact page and a lodging information page then you can then reference each of these from anywhere when it is appropriate to the context.

    The copy of your event website is just as important as the stylistic presentation and requires you to be just as creative. However, when you write about your event in an exciting, convincing way that showcases the value your attendees will gain from attending you can expect registrants to commit sooner and more often leading to additional attendees and a more successful event.

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