Tag Archives: Paragraphs

The American Heritage College Thesaurus, First Edition

This new addition to the American Heritage family offers an intelligent and sensible guide to synonym selection. Organized in an easy-to-use A-to-Z format, The American Heritage® College Thesaurus provides a wide range of synonyms, ranging from mainstream vocabulary to the colorful alternatives that make English such a rich and versatile language. Thousands of slang, informal, and regional words broaden the coverage even further, always clearly labeled to ensure that the writer chooses the right word for the right context.
Each synonym list focuses on a clear definition that quickly
orients the user to the relevant meaning. To increase the number of
synonyms available to the reader, words with related meanings show cross-references to one another. As additional support, hundreds of Core Synonym Paragraphs explain the different nuances in meaning of some of the most basic and important synonyms in English. Each paragraph includes a carefully written example sentence for eve

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    7 Reminders For Better Search Engine Optimization Copywriting

    At first glance, writing for the web seems to be very easy. All copy should be short, direct to the point and with keywords put in the right places. But when your web copy gets too few visitors, that is when you start to think about your own writing skills. Learn these seven search engine optimization copywriting suggestions to help you with your online marketing and soon you’ll be a top copywriter yourself just like John Carlton.

    1. Conduct a keyword research before anything else.

    The reason why this kind of copywriting is related to search engine optimization is because your aim is for your website, or your client’s website, to get as much traffic from the search engines. This is true the use of keywords and the organic traffic from the search results utilizing these keywords. That is why it is necessary that you do a keyword research first to learn the keywords people use to be able to find your website.

    2. Research about your topic.

    Doing a market research is important because it gives you a clearer idea about the topic or the market of the product or service you are writing a copy for. John Carlton’s Simple Writing System emphasizes the importance of doing this kind of research before you even start on your copy writing.

    3. Write for human readers.

    The problem with many SEO copywriters is that they usually just think about the keyword density and keyword placement in their copy than their writing making any real sense at all. You should avoid this bad practice and instead focus on making your copy writing a good read after all.

    4. Do not make your copy too long unless it is necessary.

    People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

    5. Write a title that attracts.

    Your title is your first chance in getting the attention of the reader. If it is intriguing and informative enough, it would attract the reader to read the rest of the copy.

    6. Keep the promise you made in your title.

    Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

    7. Aim for a conversion.

    The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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      Article Marketing Tips Do Not Make These Common Errors

      Article Marketing could be a incredibly efficient strategy to generate lots of no cost traffic to your site, but it has to be carried out correct. But how to do article promoting correct? In this article, I’ll give you the same tips I share with students of my link building program Let’s begin by creating sure you aren’t making one of these 3 crucial faults when it comes to composing and submitting articles or blog posts to article directories.

      1st Mistake –Boring Titles

      Writing and submitting content articles can get you a lot of traffic, since the places you submit your content articles to get a lot of traffic. The dilemma is that you’re competing with 1000’s of other content articles for the readers’ attention. Use a boring headline and you’ll lose them right from the beginning.

      In case your guide title does not intrigue them, they will skip right over it. It does not matter how they come across it, be it by reading through categories within the directory or discovering it in Google by searching for your keyword, if it isn’t intriguing, they won’t click on it to go through it.

      If your main goal is to build powerful backlinks, you also need to make the article interesting. The more people read it, the more will link to it. Read more about how to use articles for link building on my blog.

      The Answer

      Spend some time crafting an intriguing title. Take a look at magazine covers for inspiration. They do a good job at composing intriguing titles that make you want to read the content. Incorporate phrases like “tips”, “secrets” or “mistakes” like I did in this specific write-up title.

      An intriguing title could be the reason why you are reading this right now. Had it been tedious, you would have skipped right through it as well.

      Mistake # 2 – Very long Paragraphs and Articles

      If your article is too long, your readers will not be reading it all the way through. It’s just to hard to do a lot of reading on a pc screen. Keeping your articles or blog posts short and sweet is really a excellent idea.

      Stay way from run-on sentences and long paragraphs at the same time. Those also make the content challenging to go through on the web.

      The Answer

      Aim to write articles or blog posts that are in between 400 and 500 phrases long. If you have much more to say, just come up with another article and call it “Part Two”.

      One more excellent thought is to use shorter sentences and break things up as much as possible. That’s what I’ve tried to accomplish in this write-up with the error / answer format. It breaks the article into several distinct parts.

      Having all this added space on the page makes your content much more readable.

      Third Mistake – Dull By-Lines

      So far we’ve gotten the reader to click through to our write-up and have gotten him or her to really go through it. Eventually the reader will get to your resource box which will contain a hyperlink to your site. Do not craft the same dull thing everybody else does. And whatever you do don’t inform the reader about what you’ve done in your life or any awards you’ve won. Frankly, he’s not that interested in you, just what you’ll be able to do for him.

      The Answer

      Instead, concentrate on making the article flow into your author by-line. Add a “Call To Action”, telling your prospect what he should do now. Offer him some additional information or invite him to join your list or check out your product. Focus on what’s in it for him.

      Article marketing is also great for link building. Here’s how to get the most from article links . Read the post and while you’re there sign up for my free email updates for more information on article and affiliate marketing.

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