Tag Archives: Objective

Tips To Consider For SEO Article Writing

Undoubtedly, if what you want is greater visibility online, then SEO article writing is what you need the most as most SEO services suggest. This is the kind of writing that makes articles more visible and relevant in the eyes of search engines. Your articles therefore get found by more interested readers. Here are a couple of top tips for SEO writing.

#1- Utilize keywords in the right way.

You need to integrate keywords in some areas of your written material. These words or phrases are what search engines pick up to judge what you’ve written about. Some writers however, easily get tempted to stuff their articles chock full of keywords. These days, this could easily earn you a bad label from search engine robots. Also, if you’re submitting to directories for articles, many of the more reputable ones will reject your work because of the inappropriate use of key phrases.

#2- Don’t put keywords over and above content sense and quality.

You shouldn’t treat SEO content writing as a different brand of writing. Anything that you create for an audience should basically be of high quality. Hence, even if you do have optimization as a top concern, your articles should still be highly useful, relevant and fresh. This objective is sometimes sacrificed because some writers feel the need to incorporate even those keywords that are a bit awkward in structure and sense. If you insist on following the same path, you will risk losing your readership.

#3- Make branding another one of your objectives.

It cannot be said enough that the concept of keyword use can be very consuming. It is important to always remember though that any content that carries your name, company or brand will have an impact on your identity and reputation. Low quality SEO writing will therefore serve no other purpose than destroy the reputation you’ve worked so hard to establish. Keep your reputation clean by concentrating on good writing.

#4- Use articles as only one part of a strategy.

Obviously, providing text content is a very important part of any online venture. This does not suggest though that it is the only effective way to promote something. More and more people are starting to use videos and audio tools for marketing purposes. You should therefore not concentrate too much on pure written content creation. What you should focus on is integrating different strategies.

#5- Choose the right best keywords to use.

Keywords aren’t all made the same. Never choose a key phrase just because everyone else in your niche or market is using it. In fact, the more people use it, the more competitive it is and the more difficult it will be for you to rank on top of search results pages. Choose key phrases to write about that are searched for by a lot of people but don’t have a lot of articles and web pages competing for them.

SEO content writing is not an exact science. Neither is it a very complicated one. The bottom line is that you can optimize articles for keywords so search engines judge your materials to be relevant but you should never optimize too much. In the final analysis, what matters most to both search engines and users is that you provide good information online.

Related Blogs

    Expert Resumes For Career Changers

    First I think it is appropriate to describe what the objective of a cover letter is. The goal is to supplement (not duplicate) the information contained in your resume/CV, increasing the employer’s interest so that they will actually invest time in learning more about you by reading your CV, and ultimately invite you for an interview. It should start by listing the position you are applying for (with position code if known), a few short sentences describing why you are an exceptional candidate for the position, typically some reference to the attached CV, links to portfolio and/or example of work if relevant, and your contact details. For those interested in learning more about cover letters, including getting some good examples, there are a large number sites on the Internet designed for this purpose.

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    Now on to some examples of what NOT to do in your cover letter, based upon recently submissions to me:

    Expert Resumes For Career Changers

     

    • The most common mistake is to send a CV without any cover letter message at all. I received so many applications, so why even spend time reading CVs that arrived without an introduction, when I had plenty of other candidates that had used their cover letter wisely and highlighted their suitability. And since I was dealing with more than one open position, without a cover letter I had no idea which job people were even applying for.  
    • A number of variations on the theme that the candidate is interested in the position, and then asking if they should send their CV. Do you know how difficult it is to attract the interest of an employer generally with an email application, when there may be tens of other similar applications? And then to suppose that the employer is going to politely respond to your question and ask you to send your CV, as they are desperately waiting for your application. If you are interested in the job and believe yourself to be a good candidate, simply apply initially with your best targeted cover letter and CV.  
    • Introducing potentially sensitive issues in your cover letter. Here are some such topics that were raised in applications to me: *** I am 68 years old, but have plenty of strength and motivation – I hope that when I reach 68 years of age, I will also have plenty of energy. However, for many employers, a candidate of this age (many believe this is true for people 50+ or even 40+) will be automatically disqualified from further consideration based upon age alone. So if you are in an age category that is problematic for attracting employers, this is something that should be hidden rather than highlighted when initially applying, both in the cover letter and the CV. Remember, the objective of the cover letter/CV is to get invited to an interview, and the best time to deal with such sensitive issues is in person in an interview rather than on a piece of paper or electronic file in an application. *** I have been out of the work force for a number of years, being a housewife/traveling around the world… – This fact can not possibly help your job candidacy, why emphasize it? *** I don’t have experience/knowledge in this particular profession/sector, but I am a fast learner – Your job is to highlight what makes you attractive for a job, certainly not to introduce negative points. *** Sending a cover letter with spelling/grammatical mistakes or a sloppy format – Find others with good editing skills to review your documents before clicking on the send button.

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