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Email Auto Responder
An auto responder is a lead capturing system that is an integral part of an online business.
It usually takes a combination of an investment of time, marketing effort and money to accomplish a stream of people finding your website on the internet. It is therefore quite understandable that getting maximum value out of every single visitor to your website is paramount in the long term success of your venture.
It is common practice to gather details of website visitors and to follow up with a promotional newsletter or information. One way to do this is to use an auto responder to build a mailing list. An auto responder is a promotional tool that automatically handles email subscriptions to your newsletter or mailing list, while building a database of all visitors who join the list.
Statistics shows that most people will not buy something online on first contact. The generally accepted standard is that it takes around 7 contacts before someone makes a buying decision. In other words, you may do all the work to get someone to your website, but if you don’t implement some way to keep in touch with them and expose them to your product again and again over time, your initial effort may well have been wasted.
An auto responder takes care of this by being the vehicle with which you can capture leads and keep in touch with them.
Always look for a service that provides you with unlimited Auto responders for a flat fee. This takes care of all future expansion of your enterprise, and these days this sort of service has become very affordable.
Having an auto responder system as part of your online business is virtually non-negotiable. If your webhost can provide you with easy access and help in setting up such a lead capturing system in order to maximize your profit and save you money, then you probably found the right place to host your business as well.
Building on-line relationships
As statistics show us that it takes about 7 follow up emails before the average sale is made through auto responder interaction with your mailing list subscribers, it goes to show that people tend to hold back their wallets most of the time until they have established an online relationship with you.
Just like getting the initial sale online is a venture into the art of building on-line relationships, so is the customer service or after sales service as well. Follow up and over delivery is especially important when it comes to your online customer, or potential customer.
There are numerous ways for your business to interact with your customer or website visitor, thus building on-line relationships.
Most businesses online make use of an auto responder because this keeps a mailing list database of people grouped together, making it possible for easy contact and following up. Once your web forms are online and ready your visitors can sign up and get direct response follow up messages emailed to them that address their specified needs.
It is easy to set up and once the set up is completed, it takes a lot off your hands when it comes to the work of interacting with prospects or following up on customers with after sales service. Providing informative emails rather than constant hard selling will go a long way towards building trust and credibility with your leads.
Running a blog is another interactive way of keeping in touch with your customers. You will be giving more information and your customers can comment and ask questions related to the post.
When signing up for a web host from which to run your online business, make sure you get a range of helpful scripts for customer interaction. This would include customer support systems, discussion boards, e-commerce platforms, image galleries, polls and surveys, and indeed blogs.