Tag Archives: Internet Marketers

Writing SEO Copy Is Good For Your Link Building

Content will always be king. This has been the major belief of all website copywriters and internet marketers alike. They all adhere to that because it makes perfect sense. This is simply because it is the content of the website that any visitor is truly interested. It is the only part of the whole website that can make anyone stay longer and make that person belief on website’s message or information. This is why writing seo copy is deemed very important. Any website needs a well-written seo copy that can help it rank and be read more by a lot of people.

We have constantly heard and read people saying good content is what we would always put on our websites. However to make it very clear, let us define what content means in this context. Web content is the part or element of a website or web page that gives meaning to it. It is the one that sends out a message to the person visiting your website. It can be in the form of the written copy. It can also be a video, showing instructions on how to do something or simply entertaining people. It can also be sounds or pictures.

Now that we are clear with what content is, then let us connect it with link building. What does it have to do with links? As mentioned earlier, content is king and therefore if you are going to create any kind of content, always make sure that it is of high quality. Writing seo copy is essential because such kind of content can attract the interest of other webmasters and people in general. Now when they like your content, it is probable that they will link to it, then they are not only linking to the content, but to your website as a whole. And since it is search engine optimized, it can help rank that web page in the search results.

Therefore it is important you create good content for your website. And if you think you are not good in doing this, you can always hire somebody else. If your site needs articles, a good copywriter can do the job. And if you need videos, hire a videographer who has experience creating videos for the web. But still if you prefer to do it on your own then you can enroll or purchase a freelance copywriter course. Otherwise, here are some tips and suggestions that can help you get started.

1. Create a truly engaging content for your visitors to enjoy. Stay away from cliched and boring content that will just waste other people’s time. Always remember that for your website to get as many links as possible, other people must think that it is good. And the way to achieve this is through fresh and exciting content.

2. Make it short and concise. There is a difference between the two but still the same, it will be to your benefit if you can make your copy short and yet still contain the most important points. Always avoid large blocks of text.

3. Use only simple words. Do not use jargon as much as possible, unless you are very sure that the only people who will be reading your copy complete understand all the technical terms. Otherwise make your copy fun to read by using easy to understand words and sentences.

If you want to improve your marketing and copy writing capabilities, it is always a good idea to enroll in a John Carlton workshop. It will help you better understand the world of marketing and how writing good and effective copy can make your online business a success.

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single phase ups – Marketers to Frontpage and Dreamweaver

Leading Web site design packages have a serious contender called XSitePro, a new software package geared toward the rapidly expanding world of Internet marketing.

XSitePro is a new web site design package that creates entire web sites, not just individual pages, with ease.

Unlike leading web design programs, XSitePro approaches the whole process of site design from an online marketer s perspective, incorporating easy to use features that differentiate XSitePro from other site design software.

We are confident that XSitePro offers the alternative to Microsofts FrontPage and Macromedia s Dreamweaver that Internet marketers and other web designers are looking for, says Paul Smithson, president and CEO, of Intellimon Ltd. Our customers can create professional Web sites in a fraction of the time it would take them using other web design software.

XSitePro users don t need to know how to write code to create a professional quality web site. Anyone who has word processing skills can create web pages using the built in  What you see is what you get page editor.

Users will also find that XSitePro is a great program for keeping their web sites updated after they have been created. Using the page layout feature it is possible to change the whole style of a site in minutes rather than days. You no longer have to settle with existing designs, or be intimidated by the workload of redesigning your sites.

It is refreshing to see the product designed from the ground up for marketers, says Ed Keay Smith of AdWords Marketing. I love the built in automation of affiliate and Google AdWords links…I have now chosen to use XSite Pro over FrontPage as my major money making website builder.

Here are just a few of the great features that this software offers:

Add Google AdSense ads with just two clicks of the mouse, adding extra income streams with little effort.

Hide unattractive page urls by creating redirect pages that automatically forward visitors to alternative locations.

Include navigation menus that automatically update themselves whenever new pages are added.

Use the 130,000 word builtin spellchecker to guarantee spelling mistakes do not occur on any pages.

Split long documents into multiple pages that include complete page navigation menus.

Keep track of all of the essential information regarding web hosting, which means users will never forget any important information such as usernames, passwords, mail server details, etc.

Export sites into other Web design programs, such as FrontPage or Dreamweaver.

XSitePro also assists users with optimizing their Web sites for the search engines. Users can designate keywords that are automatically added to the Meta tags of every new Web site or Web page created. They can also measure if they have used keywords the correct number of times on each page and quickly make corrections so that they maximize the chance of ranking well in search engines.

You dont need to worry about backing up your data either as the software can backup all your web site work to a single phase ups file in just one mouse click.

In my opinion XSitePro is definitely one of the most exciting software packages to have been released in recent years.

Make Sales Copywriting Work to Your Advantage

Not enough attention is paid to sales copywriting in some quarters. This is a definite mistake though and one you shouldn’t commit yourself. Clearly, becoming as good as John Carlton in this particular skill is your passport to making waves with your business online.

Importance of the Written Word

It’s not too hard to inform other individuals that an internet venture is a great way to generate a lot of good cash. It’s another story entirely to make them understand the complexities of maintaining a site. Aside from designing a website, creating content for it and selling items on it, you also need to look into product promotion. This is actually the hardest part of all. This is what sales letter writing hopes to take care of.

A number of marketers do not know that the real cause of their failures is the lack of effective communication. Good websites can have excellent, informative contents that reveal all the details of a product. These sites however can still go down the drain because their contents are not phrased in a way that can attract readers, keep them reading and convince them to buy.

Genuine sales letters don’t reveal every single element of a product. What they do is that they get the initial undivided attention of visitors and convince them to keep on reading until the very end. When an interested reader gets to the end of a sales letter he can become more than just a reader. Good powerful copywriting can convince him to sign up for a subscription, buy a product or convince others to visit your page.

Your Choices

It should be clear now that you can’t underestimate the value of a sales page. What you have to do next is to start making one. The easiest way to do so is to copy or tweak a default template. There are many free templates that you can use. A critical downside to this is that you may be sharing the exact same sales copywriting template with many other internet marketers. If there is already a long line of people who have been using the same template successfully, you may not be able to achieve the same results simply because search engines do not look too kindly at duplicate sales pages.

A better option would be to pay for the services of an expert. There are hundreds of skilled and talented writers out there who can provide outstanding copies. Do bear in mind though that any other kind of writing is vastly different from writing copies. You have to make sure that your writer is an expert specifically in what you need.

Taking Charge of Writing

Dealing even with expert content providers is not always easy. Even with a real specialist on board, you can still get burned when your working styles clash or when your writer is not keen on meeting deadlines. The sensible choice is to try web copywriting yourself. There are now several online tools and educational materials that can set you on the right track. Support forums and communities can offer additional help.

Don’t lose the chance to achieve marketing success. If you want to have a fulfilling and profitable online business, you need to pay attention to the all important sales page. You might want to check John Carlton copywriting for more information on this.

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