Tag Archives: copywriting tips

SEO Copywriting – Organize Your Copy For The Best Results

Some people have no idea how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is probably because you have not organized the intentions of the copy you are writing, especially when it comes to thinking of the copy based on what you want to accomplish in SEO.

Your goal is to give your ad or piece of web copy intent. Determine exactly what it is you want your ad online to sell. Are these conversions for membership, giving them a free ebook or directing them to another page. The common goals of creating web pages are anticipating a new product, generate leads, qualify prospects, or simply present yourself as a new provider on the scene.

The trick is to decide on a goal and stick to it. Online copywriting trying to accomplish many goals at once to often send mixed messages to potential customers or consumers. Once you have a mission for your copy of the rest is easy.

The best way to organize your copy is to first think about why you buy your product or service, if you were a customer. Make a list of all your selling points and key benefits and features, then take the trouble to find these characteristics in an inventory keyword too. Decide which benefit or function corresponds best with the intention that you’ve decided on your advertising. Considering these factors in mind is an effective way to find inspiration and prevent the syndrome. Once you’ve developed a headline that the voice both for you and your key benefit in a line that is less than seven words, then the rest of your SEO copywriting is very easy to create.

Copywriting News Online
http://www.copywriting-tip.com
For copywriting tips and news from around the web SEO copywriting blogs news, press stories and video presentations on copywriting.

Related Blogs

Ontological Text Recognition: The New SEO Reality

The old days of  SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The  standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let’s try an example: when searching for “market timing”, a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of “understanding” that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike

Copywriting News Online
http://www.copywriting-tip.com
For copywriting tips and news from around the web SEO copywriting blogs news, press stories and video presentations on copywriting.

Related Blogs

Related Blogs

How To Find The Best Copywriting Course

If you are an Internet marketer then you probably do some copy writing works on your own or you hire someone who can do that for you. However, if you are just starting out, maybe your best option is write all your sales letters and web copy yourself. This can be a hard task especially if you are not really a writer. The good thing is that you can always turn to a copywriting course to help improve your writing skills.

Because unless you already have a background in web copywriting or sales copywriting, you would be challenged with your first few writing jobs. But if the passion is there then nothing is really impossible. For most of us, we usually only need to be led to the straight path and from there we can do well on our own. And that is why a good education or training is necessary should you be interested in becoming a successful freelance copywriter.

One effective copywriting course that you can try is the Copywriting Seminar in a Box which has already helped countless number of people become good copywriters. But of course you can always try other courses or programs but you must be very careful in selecting the right one. This is because there are many scammers out there who produce a low quality writing course and then sell it with a high price. Just choose a course that is created and backed by a respectable copywriter or Internet marketer.

But where can I find the best copywriting courses? This is the next question you would probably ask and the answer lies in a little bit of research on your part. This is because the best copywriting courses out there are mostly the products of the top copywriters. These are the copywriters who are earning huge income through their writing projects and through their training and coaching programs. So make a list of these copywriters and the products or courses they are offering. Find out which one of them suits you the most, especially with his own style of copy writing. This is so that it will be easier for you to learn his copywriting course.

You can do this by reading blogs and websites of these copywriters. You can start with a blog about Yanik Silver where you can read about the opportunities to improve your copywriting skills. All of them would probably have their own blogs or sites where they regularly share their thoughts and opinions for the world to read and comment on. And although these can be considered as casual writings and not actual work related copywriting, these posts will still give you enough understanding and insight on the capabilities of that writer.

In addition to these browsing around the sites of these famous copywriters is that you will surely be getting tons of free copywriting tips that you can use in your own freelance works. Although these copywriters are charging for their own writing program or consultations, they are also often generous in giving tips to novice writers.

You must take your time in finding the right kind of copywriting course that will truly help you become a good copywriter. Since there are many training programs and courses of this kind, you can have the liberty to fully scrutinize each one. After all these are not free and you will be spending time going through with the course.

Related Blogs