Tag Archives: copywriting tips

Online Copywriting Tips – What Your Small Business Needs

Are you thinking of setting up your own small business now? That’s great! You have to get the support that you need for taking that leap. This important decision will not only need your hard earned money cash to serve as your running capital, but also your attention and effort to make it successful even if in reality, you have a lot of competitors both online and offline. Yes, there will always be competitors that is because just like you they also want to be successful in their latest business venture. Of course, you have to do your best in order for your business be the most inviting one for your future clients.

In this situation, online marketing is really a big requirement. This is mainly because your small business really need to have this online presence, after all, most of the businesses nowadays are visible online. And in line with this need, the help of copywriting experts in doing these efforts are really helpful especially if you want to set a brand for your business. Now, if you really want to be hailed as the next small business to be that exciting, here are some cool online copywriting tips that you need to take notice:

Evaluate what is it that you really want to do with your business. It will become easier for a copywriter to make a compelling copy for your business if you are specific on what you want in it. For example, do you want to be known as the general supplier of these various products or do you want to be recognized as the sole source of getting these line of merchandise? This might be just a basic thing to think about but this is an important one consider because this will make you a stand out among your competition in terms of brand recognition and online reputation later as you manage your small business.

Aside from deciding what you wanted to do with your business, you also have to come to terms on your business goal. You have to focus with just one. Are you setting up this business to inform people about a certain cause? How about to entertain them after a hard days work? Whatever it is that you want your business to go moving forward, you have to carefully think about it. This can help you make a united voice as you give your business a brand for your future clients to recall.

Hire the best web copywriter for your small business. The biggest mistake that most of the online small business owners make is that they just get the services of a new copywriter around. Please take note that I don’t mean to say negative about getting their services in the first place. This is a challenge for them to start building their portfolio first and then attend John Carlton workshop so that they can further improve their knowledge and skills in creating a good online copy. Now, let’s go back to the benefits of getting the best copywriter for your small business. This person knows the ideas of applying great copywriting tips, kick ass copywriting as well as simple writing system, that can make your business soar as soon as you get his expert writing services.

These are just the first few copywriting tips to consider doing as soon as possible as you begin in conceptualizing your small business. These tips will definitely help you save time and effort as these are the tried and tested ways in making other big businesses successful.

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    Effective Copywriting Tips For Any Business

    Do you own a small business that lately has been experiencing a slump in your sales? Maybe you just need some good copywriting tips to help revitalize all of your marketing campaigns. Because any marketing strategy begins with the right copy, and if you or any of your employees cannot come up with such good enough writing, then there is nothing much to expect really from all your other efforts.

    The truth of the matter is that you are not enjoying your most profitable year in business. In fact, you may even fear the need to close down in a year or two, if this slump goes on. But how should you turn your business around and back into profitability? Often a good marketing tactic can do this but then you will need to start to come up with all the great ideas that you can, and then translate these into good copy. And that is what copywriting can do for you.

    While you can always get the services of a professional copywriter, the thing is it will cost you a lot of money, and money is something you do not have a lot of lately. Because the really effective copywriters can charge you from hundreds to thousands of dollars. Some work per project while some work per hour. Just a little tip here. Go with the per project rate. Some unscrupulous writers would intentionally slow down while doing the job just so they can charge more. If this is not an option for you, you can either be the copywriter or turn to an employee to do it.

    There are many tips that you can follow to help improve your writing skills but among the best are the John Carlton copywriting training that you can get either as a seminar attendee or through the copywriting course. Anyway, whichever you choose you will surely come across the need to learn about the features and benefits of the products or services that you are selling. Even more important are the benefits because these are the ones that would get the interest of your customers. That is because many people, even copywriters themselves, tend to forget to mention the benefits of the product.

    If you are writing a sales letter, you can determine the length of your letter based on the price of the product you are selling. If your product costs a mere $17 price tag, then you do not need a mile-long sales letter to make the necessary conversion. Of course saying that is a mile is just an exaggeration, but you get my point. The reason behind this is that people will need more time convincing them to pay for something that is expensive, say about a thousand dollar worth of a product, or even a few couple of hundreds than when you are selling something that is just worth a few bucks.

    And do not forget, when you are writing marketing or sales copy, it is always a good idea to target the emotions of your customers. For example, if you are writing copy to sell a minivan, take the family approach. That is families can spend more time together when they all go out in that car.Another good copywriting tip is that you should be aiming for the emotions of your potential customers as much as possible. For example, if you are drafting a copy to market a new condominium, write about how families can live there happily and peacefully.

    The copywriting tips listed here are just some of the ones that you should be focusing on more often so that you can come up with a really kick ass copywriting. Keep in mind to practice the art of rewriting; to never be satisfied with the first draft.

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      7 Reminders For Better Search Engine Optimization Copywriting

      At first glance, writing for the web seems to be very easy. All copy should be short, direct to the point and with keywords put in the right places. But when your web copy gets too few visitors, that is when you start to think about your own writing skills. Learn these seven search engine optimization copywriting suggestions to help you with your online marketing and soon you’ll be a top copywriter yourself just like John Carlton.

      1. Conduct a keyword research before anything else.

      The reason why this kind of copywriting is related to search engine optimization is because your aim is for your website, or your client’s website, to get as much traffic from the search engines. This is true the use of keywords and the organic traffic from the search results utilizing these keywords. That is why it is necessary that you do a keyword research first to learn the keywords people use to be able to find your website.

      2. Research about your topic.

      Doing a market research is important because it gives you a clearer idea about the topic or the market of the product or service you are writing a copy for. John Carlton’s Simple Writing System emphasizes the importance of doing this kind of research before you even start on your copy writing.

      3. Write for human readers.

      The problem with many SEO copywriters is that they usually just think about the keyword density and keyword placement in their copy than their writing making any real sense at all. You should avoid this bad practice and instead focus on making your copy writing a good read after all.

      4. Do not make your copy too long unless it is necessary.

      People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

      5. Write a title that attracts.

      Your title is your first chance in getting the attention of the reader. If it is intriguing and informative enough, it would attract the reader to read the rest of the copy.

      6. Keep the promise you made in your title.

      Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

      7. Aim for a conversion.

      The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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