Tag Archives: copywriting jobs

Website Content Writer – Can Be a Great Career Choice

Becoming a website content writer can be a great career choice in a world were traditional jobs are hard to come by. Firstly your tools are nothing more than your imagination and a pen or pencil at the very least. Secondly you can do it practically anywhere, at home, on a train or plane. You don’t need expensive offices or other personnel to pay for or worry about.

There are so many websites now and businesses that yet do not have a website and in order to put one together need someone to add content that quite frankly there are not enough website content writers who can contribute content around.

Whatever your interest or previous work experience or passion then if you write it down then you can make a living providing other people who perhaps don’t have that experience or just time to do it with website content. It can range from short sound bites to one page articles, lists of things, “how to info”, to a series of articles on things that you feel are important or train someone how to do something. Even better if you can video demonstations and add a text commentary then you skills will be even more in demand. Just advertise yourself on sites like Craigslist or contact your local business centers to offer your services even if its free to start with to build a portfolio of work and hone your skills.

 

You could even just provide re-writing services translating already written work from one language to another so that it reaches a wider audience. After all the web is global.

Here’s what Wikipedia has to say on the Website Content Writers.

A website content writer is an individual who specializes in providing relevant text content for websites. Content writers must be capable of adapting their writing to the varying demands of different websites. Most of their work centers on marketing products or services that particular websites are selling or endorsing.

Functions of content writers

There is a growing demand for skilled web content writers on the internet because quality content often translates into higher revenues for online businesses. Website owners and managers depend on content writers to perform several major tasks:

Create or edit copy to inform the reader, and to promote or sell the company, product, or service described in the website.
Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that the longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
Create content that allows site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

Website content writing aims for relevance and searchability. Relevance means that the website text should be useful and beneficial to readers. Searchability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

Online writers vs. print writers

Writing online is very different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information, and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content. Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, so that they will be able to reach their target market.

Blog writing is another form of online writing that differs from traditional print articles. A blog can range in style and topic, but is usually written somewhat informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically.

Content writing providers

Website content writing is frequently outsourced to external providers, such as individual web copywriters, or, for larger or more complex projects, a specialized copywriting agency.

Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, and design. Outsourcing such services allows businesses to focus on core competencies, and to benefit from the specialized knowledge of professional copywriters and editors.

Read more .. Copywriting for the internet – website content writing.ent writer can be a great career choice in a world were traditional jobs are hard to come by. Firstly your tools are nothing more than your imagination and a pen or pencil at the very least. Secondly you can do it practically anywhere, at home, on a train or plane. You don’t need expensive offices or other personnel to pay for or worry about.

There are so many websites now and businesses that yet do not have a website and in order to put one together need someone to add content that quite frankly there are not enough website content writers who can contribute content around.

Whatever your interest or previous work experience or passion then if you write it down then you can make a living providing other people who perhaps don’t have that experience or just time to do it with website content. It can range from short sound bites to one page articles, lists of things, “how to info”, to a series of articles on things that you feel are important or train someone how to do something. Even better if you can video demonstations and add a text commentary then you skills will be even more in demand. Just advertise yourself on sites like Craigslist or contact your local business centers to offer your services even if its free to start with to build a portfolio of work and hone your skills.

 

You could even just provide re-writing services translating already written work from one language to another so that it reaches a wider audience. After all the web is global.

Here’s what Wikipedia has to say on the Website Content Writers.

A website content writer is an individual who specializes in providing relevant text content for websites. Content writers must be capable of adapting their writing to the varying demands of different websites. Most of their work centers on marketing products or services that particular websites are selling or endorsing.

Functions of content writers

There is a growing demand for skilled web content writers on the internet because quality content often translates into higher revenues for online businesses. Website owners and managers depend on content writers to perform several major tasks:

Create or edit copy to inform the reader, and to promote or sell the company, product, or service described in the website.
Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that the longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
Create content that allows site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

Website content writing aims for relevance and searchability. Relevance means that the website text should be useful and beneficial to readers. Searchability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

Online writers vs. print writers

Writing online is very different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information, and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content. Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, so that they will be able to reach their target market.

Blog writing is another form of online writing that differs from traditional print articles. A blog can range in style and topic, but is usually written somewhat informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically.

Content writing providers

Website content writing is frequently outsourced to external providers, such as individual web copywriters, or, for larger or more complex projects, a specialized copywriting agency.

Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, and design. Outsourcing such services allows businesses to focus on core competencies, and to benefit from the specialized knowledge of professional copywriters and editors.

Read more .. Copywriting for the internet – website content writing.

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    Website Copy Writer Or Just A Copywriter – Improve Your Copy writing Skills Now

    Website copy writer or just a copywriter, what is the difference you ask? Well in todays online world not much but there is a subtle difference in that one is about writing copy, which is the text on a page online or offline and one is more about promotional copy. i.e. Advertising copy, sales letters and the like.

     

    A writer of copy may be a journalist covering a story and the copy is the term used for his text that is used. A copywriter on the other hand also writes copy but it is more about selling something or promoting goods or services. From small classified ads in the back of newspapers or magazines to full page ads in your glossy magazine for perfume or sales letters online. A good copywriter can command large fee’s as a decent sales letter will bring in a fortune is it takes off.

    Wikipedia has a good summary as below.

    Copywriting is the use of words and ideas to promote a person, business, opinion
    or idea. Although the word copy may be applied to any content intended for
    printing (as in the body of a newspaper article or book), the term copywriter is
    generally limited to promotional situations, regardless of the medium (as in
    advertisements for print, television, radio or other media). The word
    copywriting is regularly used as a noun or gerund.
    The purpose of marketing copy, or promotional text, is to persuade the reader,
    listener or viewer to act—for example, to buy a product or subscribe to a
    certain viewpoint.
    
    
    Copywriters (as writers of copy are called) are used to help create direct mail
    pieces, taglines, jingle lyrics, web page content (although if the purpose is
    not ultimately promotional, its author might prefer to be called a content
    writer), online ads, e-mail and other Internet content, television or radio
    commercial scripts, press releases, white papers, catalogs, billboards,
    brochures, postcards, sales letters, and other marketing communications media.
    It can also appear in social media content including blog posts, tweets, and
    social-networking site posts.
    
    
    Content writing on websites may include among its objectives the achievement of
    higher rankings in search engines. Known as "organic" search engine optimization
    (SEO), this practice involves the strategic placement and repetition of keywords
    and keyword phrases on web pages, writing in a manner that human readers would
    consider normal.
    
    
    Copywriters
    
    Most copywriters are employees within organizations such as advertising
    agencies, public relations firms, company advertising departments, large stores,
    marketing firms, broadcasters and cable providers, newspapers, book publishers
    and magazines. Copywriters can also be independent contractors who freelance for
    a variety of clients, at the clients' offices or working from their own, or
    partners or employees in a specialized copywriting agency. Such agencies combine
    copywriting services with a range of editorial and associated services that may
    include positioning and messaging consulting, social media and SEO consulting,
    developmental editing, and copy editing, proofreading, fact checking, layout,
    and design. A copywriting agency most often serves large corporations.
    A copywriter usually works as part of a creative team. Advertising agencies
    partner copywriters with art directors. The copywriter has ultimate
    responsibility for the advertisement's verbal or textual content, which often
    includes receiving the copy information from the client. The copywriter is
    responsible for telling the story, crafting it in such a way that it resonates
    with the viewer/reader, ideally producing an emotional response[1]. The art
    director has ultimate responsibility for visual communication and, particularly
    in the case of print work, may oversee production. Although, in many instances,
    either person may come up with the overall idea for the advertisement or
    commercial (typically referred to as the concept or "big idea"), and the process
    of collaboration often improves the work.
    
    
    Copywriters are similar to technical writers and the careers may overlap.
    Broadly speaking, however, technical writing is dedicated to informing readers
    rather than persuading them. For example, a copywriter writes an ad to sell a
    car, while a technical writer writes the operator's manual explaining how to use
    it.
    
    
    Because the words sound alike, copywriters are sometimes confused with people
    who work in copyright law. These careers are unrelated.
    The Internet has expanded the range of copywriting opportunities to include web
    content, ads, emails and other online media. It has also brought new
    opportunities for copywriters to learn their craft, conduct research and view
    others' work. And the Internet has made it easier for employers, copywriters and
    art directors to find each other.
    
    
    As a consequence of these factors, along with increased use of independent
    contractors and virtual commuting generally, freelancing has become a more
    viable job option, particularly in certain copywriting specialties and markets.
    A generation ago, professional freelance copywriters (except those between
    full-time jobs) were rare.
    
    
    While education may be a good start or supplement in a budding copywriter's
    professional education, working as part of an advertising team arguably remains
    the best way for novices to gain the experience and business sense required by
    many employers, and expands the range of career opportunities.
    In order to further improve your copywriting skills and learn the tricks of
    the trade to be able to write the best promotional copy a course from a
     master copywriter Bob Serling will enhance your skills.
    
    

     

     

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