Category Archives: Self Publishing

Ontological Text Recognition: The New SEO Reality

The old days of  SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The  standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let’s try an example: when searching for “market timing”, a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of “understanding” that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike

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5 Great Ways To Learn Sales Letter Copywriting Today

Do you have your own business? If yes then you know how hard it is to increase or revive a slumping sales. One of the most basic things that you can do is to improve your sales letter copywriting skills because it is one of the ways that you can best connect with your customers.

There are many ways that you can become better in this field, even if you are not a copywriter to begin with. The great thing is that there are both paid and free options for you for this kind of education. All it takes is finding the right authoritative source so you will know that you are getting the right knowledge, information and tips for you to have better copywriting skills.

I have written here 5 sales letter copywriting trainings and other sources of education that you can try and see if these can really help you with your business.

1. You can listen to an interview of a top copywriter.

There is nothing like listening a master talk about his craft. There are websites today that are offering podcast interviews of these copywriters, like John Carlton who is among the top copywriters we have today. It is always a great idea to listen to a mentor talk about his experiences in the field, his tips and suggestions to help you become a better copywriter, and other sound bites where you can certainly pick up a thing or two to help you improve.

2. You can always try a training course.

Sometimes you are very busy to go out and enroll in a writing class. Then your next best option for that would through a training course. Training courses come in different formats. There are online courses that you can receive through email or you maybe required to log in to a website. There are also DVD courses and those with books and manuals that will be sent to you. For one thing, you can try first listening to a John Carlton interview. You can then learn in the comfort of your own home or office. The great thing about these courses is that you can learn at your own time, at your own leisure. There is no need to hurry to catch up with a classmate. The pace of your learning is yours to decide.

3. Enroll in a copywriting seminar.

If you are the type of person who thrive and learn faster in the company of people who have the same thirst for knowledge, then attending a writing seminar is best for you. Find a respectable copywriter who is offering such a seminar and enroll. This can be quite expensive especially if the venue is located in another city or even a country. But you will be learning first hand with the help of a skilled copywriter.

4. Try being coached by a copywriter.

In truth this can be more expensive than attending a seminar but the benefits are often bigger. This is because you have the full attention of an experienced copywriter as he teaches you the ropes of writing good sales copy. You do not have to go after the most famous copywriters today, just someone who has a successful record will do.

5. Study on your own.

Maybe you fall under the category of people who really learn best when you are all alone and trying to find all the information and knowledge that you can. The great thing about the Internet is that now you can find a lot of sales letter copywriting tips from websites specializing in writing and marketing. You can also read copywriting blogs run by the top copywriters.

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You Too Can Do Effective SEO Content Writing

It does not matter if you are a blogger, a website owner, or a freelance writer because when it comes to writing for the web you certainly need to learn proper SEO content writing. When you do it the right way, you will see your ranking in the search results go up and that you will have higher traffic to your website, all coming from organic search results. So in case you are not familiar with this, I have written the basics for you in this article. You can also look into an SEO training course to help you learn more advanced techniques.

But first things first, why do you need to consider search engine optimization or SEO with your content writing? Simply put it is a great addition to your optimization techniques for your website. It keeps your site fresh, as it is widely known that the search engine spiders love to crawl sites that are frequently updated. That would be a great help for your site to rank better.

There are other more basic things that you must know. For instance, before you proceed with your SEO content writing, it is always a good practice to first conduct a keyword research. What is important is that your keyword should be relevant to the main keyword with which you are optimizing your whole website for. One advice for you with your research is to go after those keywords that have low competition and yet still will give you enough traffic.

When you already have your keyword, the next thing that you should do is to put that keyword in the right places within the copy or the article. The most important section is the title. Next, if you have an article that is around 400 to 500 words, then you can place your keyword thrice within the body of the article. Once in the first paragraph, once in the middle of the article, and once in the last paragraph. Just three times would do the trick. This way your copy would not seem like a spam.

You might ask, what about keyword density? And I would say that you should not worry about it too much when you are doing your SEO writing. As long as you have placed your keywords in the title and thrice within the article then you are all find. Because your aim should not always be to feed the search spiders. After all, it is the human readers who would judge your website, and not just your article, if it is indeed a good read. If not everything else would fall down.

Other good locations for your keyword would be the meta description. While it is considered less important today, it still would not take up much of your time to write one. After all a meta description would be shown in the search results as well. You can also include your keyword in the tags especially if you are writing a blog post.

You can follow these simple suggestions to help improve your SEO content writing. Admittedly, the most tedious part of it would be the keyword research, nevertheless it is very important and you should still do it. If you want professional help with your website, you can look for Melbourne SEO services so your site would rank better.

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