Category Archives: Self Publishing

Article Marketing Tips Do Not Make These Common Errors

Article Marketing could be a incredibly efficient strategy to generate lots of no cost traffic to your site, but it has to be carried out correct. But how to do article promoting correct? In this article, I’ll give you the same tips I share with students of my link building program Let’s begin by creating sure you aren’t making one of these 3 crucial faults when it comes to composing and submitting articles or blog posts to article directories.

1st Mistake –Boring Titles

Writing and submitting content articles can get you a lot of traffic, since the places you submit your content articles to get a lot of traffic. The dilemma is that you’re competing with 1000’s of other content articles for the readers’ attention. Use a boring headline and you’ll lose them right from the beginning.

In case your guide title does not intrigue them, they will skip right over it. It does not matter how they come across it, be it by reading through categories within the directory or discovering it in Google by searching for your keyword, if it isn’t intriguing, they won’t click on it to go through it.

If your main goal is to build powerful backlinks, you also need to make the article interesting. The more people read it, the more will link to it. Read more about how to use articles for link building on my blog.

The Answer

Spend some time crafting an intriguing title. Take a look at magazine covers for inspiration. They do a good job at composing intriguing titles that make you want to read the content. Incorporate phrases like “tips”, “secrets” or “mistakes” like I did in this specific write-up title.

An intriguing title could be the reason why you are reading this right now. Had it been tedious, you would have skipped right through it as well.

Mistake # 2 – Very long Paragraphs and Articles

If your article is too long, your readers will not be reading it all the way through. It’s just to hard to do a lot of reading on a pc screen. Keeping your articles or blog posts short and sweet is really a excellent idea.

Stay way from run-on sentences and long paragraphs at the same time. Those also make the content challenging to go through on the web.

The Answer

Aim to write articles or blog posts that are in between 400 and 500 phrases long. If you have much more to say, just come up with another article and call it “Part Two”.

One more excellent thought is to use shorter sentences and break things up as much as possible. That’s what I’ve tried to accomplish in this write-up with the error / answer format. It breaks the article into several distinct parts.

Having all this added space on the page makes your content much more readable.

Third Mistake – Dull By-Lines

So far we’ve gotten the reader to click through to our write-up and have gotten him or her to really go through it. Eventually the reader will get to your resource box which will contain a hyperlink to your site. Do not craft the same dull thing everybody else does. And whatever you do don’t inform the reader about what you’ve done in your life or any awards you’ve won. Frankly, he’s not that interested in you, just what you’ll be able to do for him.

The Answer

Instead, concentrate on making the article flow into your author by-line. Add a “Call To Action”, telling your prospect what he should do now. Offer him some additional information or invite him to join your list or check out your product. Focus on what’s in it for him.

Article marketing is also great for link building. Here’s how to get the most from article links . Read the post and while you’re there sign up for my free email updates for more information on article and affiliate marketing.

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How To Improve Your Copywriting Skills

Many people today want to have their own share from the massive income opportunities that internet marketing can give. But a majority of us fail from this endeavor, usually because we tend to disregard the power of having good quality copy on our website. After all it is through our copy or content where our marketing campaign often begin. If we have poor copy, we also get poor results. However, not all of us are as good as Yanik Silver and the other top internet marketers who are skilled enough to create great content for their internet marketing campaign. But the good news is that there are ways to fix this if we are just willing to learn and invest our time.

The first one, improving your copywriting skills, can be both inexpensive and expensive. How is it so? It may not cost you much money to be a better web writer if all that you will do is to download and read free ebooks and tutorials on web copywriting. You may also read various websites and blogs that are dedicated to writing good copy for the web. The only drawback that you can imagine from this method of learning is that it is not organized. All of the information that you are getting are not designed to work together cohesively like how a complete writing course could be.

In case you can afford to pay for it, there are many writing courses being offered by many professional copywriters. Usually these would be a much better option for you because the quality of the course and the amount of informaton and training that these provide are far advanced when compared to the free ebooks on copywriting, which is understandable. Writing courses like the Copywriting Seminar in a Box can help you get started on the right foot and immediately master the basics of writing of great and effective copy. Each lesson is well organized and geared towards easy understanding even for those without any background on copywriting.

Another different approach to learning how to be better with your copywriting skills is through the use of a template. Let us take sales letter writing as an example. You can get a good sales letter template and then base the sales letter that you will be writing on that template. You can use it as your guide so you will know how to better format your letter and what types of words you should be using.

But sometimes, if you are willing to admit it, you are just not that skilled in creating great copy. And since you need that quality copy for your website or internet marketing business, you have to resort to what most other internet marketers do – they hire a professional copywriter. It is often best to do this especially if you are still learning how to be a better copywriter.

So again, if you want to improve your copywriting or internet marketing skills, there are free and paid options for you. But also you should be humble enough to realize for yourself if you need someone else to do the writing part for you.

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Writing SEO Copy Is Good For Your Link Building

Content will always be king. This has been the major belief of all website copywriters and internet marketers alike. They all adhere to that because it makes perfect sense. This is simply because it is the content of the website that any visitor is truly interested. It is the only part of the whole website that can make anyone stay longer and make that person belief on website’s message or information. This is why writing seo copy is deemed very important. Any website needs a well-written seo copy that can help it rank and be read more by a lot of people.

We have constantly heard and read people saying good content is what we would always put on our websites. However to make it very clear, let us define what content means in this context. Web content is the part or element of a website or web page that gives meaning to it. It is the one that sends out a message to the person visiting your website. It can be in the form of the written copy. It can also be a video, showing instructions on how to do something or simply entertaining people. It can also be sounds or pictures.

Now that we are clear with what content is, then let us connect it with link building. What does it have to do with links? As mentioned earlier, content is king and therefore if you are going to create any kind of content, always make sure that it is of high quality. Writing seo copy is essential because such kind of content can attract the interest of other webmasters and people in general. Now when they like your content, it is probable that they will link to it, then they are not only linking to the content, but to your website as a whole. And since it is search engine optimized, it can help rank that web page in the search results.

Therefore it is important you create good content for your website. And if you think you are not good in doing this, you can always hire somebody else. If your site needs articles, a good copywriter can do the job. And if you need videos, hire a videographer who has experience creating videos for the web. But still if you prefer to do it on your own then you can enroll or purchase a freelance copywriter course. Otherwise, here are some tips and suggestions that can help you get started.

1. Create a truly engaging content for your visitors to enjoy. Stay away from cliched and boring content that will just waste other people’s time. Always remember that for your website to get as many links as possible, other people must think that it is good. And the way to achieve this is through fresh and exciting content.

2. Make it short and concise. There is a difference between the two but still the same, it will be to your benefit if you can make your copy short and yet still contain the most important points. Always avoid large blocks of text.

3. Use only simple words. Do not use jargon as much as possible, unless you are very sure that the only people who will be reading your copy complete understand all the technical terms. Otherwise make your copy fun to read by using easy to understand words and sentences.

If you want to improve your marketing and copy writing capabilities, it is always a good idea to enroll in a John Carlton workshop. It will help you better understand the world of marketing and how writing good and effective copy can make your online business a success.

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