International Businesses, Arabic Translators and Distribution Strategy

The following article will present U.S. companies that have done business with particular foreign countries and therefore have needed specific language translators in order to communicate with them successfully. One of the largest U.S. distributors of medical, industrial and specialty gases and related hardware is the first company in this presentation – G&B. Also the company is a distributor of products like refrigerants and ammonia products, safety products and process chemicals, and it produces liquid carbon dioxide, dry ice and nitrous oxide. Growing almost overnight following a series of acquisitions after its foundation in 1992, the company has now one of the nation’s best organized networks, which includes approximately 1,000 locations such as distribution centers, gas laboratories, production facilities and local branches employing more than 10,000 people. In 2007, company founder and CEO, Michael Bronson decided to expand the company and spread its activity to foreign markets. The Japanese company Nikiroshi Gas was the first company that he signed a contract with as all the necessary documentation was translated by Hiroko Jameson, the company’s Japanese Translator. Nowadays, G&B is a fully developed company which has done a lot in adding new services and products to its distribution network, and it has added to its traditional offering of welding supplies and equipment and gases new distribution chanels.

Coming second in this article is an airline company that is a compilation of several airlines and is based on a lot of hard work – its name is AvantAir. Offering low-cost internal flights and luxurious business class flights to international destinations, the company has a long-lasting partnership with countries of the Middle East region. The company offers business class flights to destinations like United Arab Emirates, Kuwait, Qatar and Saudi Arabia, and on board of the airplane there is always an Arabic Translator, whose role is to introduce the Arabic traditions and culture to the passengers. One of the keys to the success of the company is the continuous introduction of innovations that make passengers’ travel easier and more comfortable, for instance, it was one of the first companies to adopt ticketless travel and one of the few to equip all of its aircrafts with Wi-Fi service. There have been few if any accidents with aircraft flying for AvantAir, so the company is also well known for its safety.

Offering stainless, flat-rolled carbon and electrical steels that exceed the expectations of the world’s most demanding customers in the appliance, manufacturing, automotive and construction markets, the third company that is going to be presented in this article is called Saberal. Saberal is a leading manufacturer of automotive carbon, coated steels and stainless steels for automotive exhaust system components. In addition to the applications like food processing equipment and home appliances, the stainless steels manufactures by Saberal are also applied in the production of industrial and chemical equipment. In addition to the above mentioned, the company also produces electric motors, lighting systems, power and distribution transformers and energy efficient electrical steels for power generators. In their analysis of the current market situations the company collaborates closely with foreign companies, and it also does a customer research and surveys in order to find out what products and applications are on demand. The Portuguese Novo Aço is one of these companies on the European continent, so Saberal’s managers make frequent visits to Portugal in order to communicate face-to-face with their Portuguese counterparts, for which they use a regular Portuguese Translator.

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